Hello. We’re Clover5
Virtual Product Development
Group 15
Welcome to the website of Clover5.
Learn about our Product Service System: a self sufficient mini garden for your kitchen. Take a look at our variety of herbs you can grow in your own home. Never grew your own plants before? No need to worry! Our subscription comes with a self-watering system and attachable lamp. All you need to do is harvest your herbs to use with our recipe feature. With the recipe search function, you can select meals based on the herbs you grow and/ or ingredients in your kitchen. Download our app and customize your Clover5 experience: like your favorite recipes and plants, expand your module system, and select new herbs you want to grow in your garden. Not enough tabletop space? You can easily attach the garden to your wall while still enjoying the plant growing process. Explore the rest of our website to find out more about Clover5!
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-Group 15
Vision
Growing your own produce will make you become more conscious about your food, experience a new kind of freshness, and extend your taste palette. Moreover, you will contribute to a cleaner environment by reducing packaging waste.
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Mission
Our mission is to challenge households in cooking and becoming conscious about their meals by providing a self-regulating and motivating smart garden in customers’ homes. To offer comfort and a guideline to the users, a recipe generator is part of the service. This also reduces the amount of food waste, as it promotes to use leftovers.
Problem Definition
Nowadays, people are more interested in cooking with fresh ingredients and being aware of the origin of their consumed products. This causes a higher demand for supplies that make it possible to grow your own vegetables and herbs. At grocery stores you are already able to buy pre-grown herb plants ready to consume.
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However, the first problem is these plants are designed to survive no longer than a week. An alternative is to grow and maintain the plants yourself. The difficulty with this undertaking is that people fail to care (enough) for the plants.
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Another boundary to grow fresh herbs is that people are not truly inspired to cook various meals with these herbs. To solve this problem, the user can purchase a self-regulating garden. And to provide extra comfort and inspire the user, a recipe generator is integrated.
Target Group
Busy households: Any type of household that does not have enough space to keep fresh herbs in the garden. In addition, they lack inspiration when it comes to cooking dishes and are unfamiliar with cooking using different herbs. Users of the Clover5 can also be low-level cooks in general and are interested in learning new recipes with different herbs. It is likely that all clients are inexperienced gardeners and do not have the background knowledge on how to care for various herbs, making the self-regulating plant pots the most important tool they need to begin expanding their cooking horizon.
